Paalan 1000 National Campaign:

• Recently, the Union government has launched a new campaign to reduce child mortality, including an app-the Paalan 1000 National Campaign and Parenting App.

• The campaign is centered on the fact that the first 1000 days of a child’s life is when a platform is established for its physical, mental, emotional, cognitive and social health.

• Child Mortality is defined as the probability of children’s death between birth and 5 years of age. It is expressed per 1,000 live births.

• Child mortality or the under-five mortality rate refers to the probability of a child dying between birth and exactly 5 years of age, expressed per 1,000 live births. In 2020, 5.0 million children under 5 years of age died.

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